The #1 cause of game failure is not monetization, it's cancellation. We help companies...

โœ… Position games as category-defining genre kings
โœ… Roadtest promising concepts before investing resources
โœ… Stop endless "guess-build-change" cycles that get games cancelled
โœ… Get actionable data even at the concept stage
โœ… Hit KPIs straight from soft launch

TRUSTED BY

GAME & PRODUCT CONSULTING SERVICES

Since 2011, we've helped more than 40 leading global companies & brands ship category-defining products through Design Strategy, Predictive Modeling and Games-as-a-Service.

DESIGN STRATEGY

Market Sizing & Benchmarking
Segmentation

Positioning
Roadmapping
Product Validation Modeling
Design Strategy Workshops
Learn more about Design Strategy

PREDICTIVE MODELING

Core Loop
Metagame
Economy
KPI & Revenue Forecasting
Game Thinking
Predictive Modeling Workshops
Learn more about Predictive Modeling

GAMES AS A SERVICE

Minimum Viable Analytics
KPI Tracking
UX
Onboarding

Live Ops
Monetization
Learn more about Games-as-a-Service

TESTIMONIALS

“C/A came very highly recommended and they did not disappoint. From the early stages, Catalin worked with myself and the team to gain a deep understanding of our project’s needs and focus our design direction.

Over the course of multiple months long engagements, Catalin helped us map our game’s major pillars and delivered in-depth simulations of some of our more ambitious and complex systems that were a tremendous help in moving forward with development.

C/A will continue to be my go-to when it comes to game system design & strategy and would recommend them as an invaluable resource for any business seeking clear, actionable design insight and concrete, battle-tested solutions to hard game system design problems.”

ADAM POWELL ADAM POWELL, NEOPETS CREATOR

“Catalin brought a significant wealth of free-to-play domain expertise and veteran project management experience to our studio; his contribution to our progress was immediate and immeasurable.

We were impressed with his ability to translate our business values down in to meaningful in-game mechanics and model the long-term consequences of each decision made. We’re grateful for his hard work, focus and pragmatism and would recommend him as a trustworthy pair of hands for any team.”

 

SAM HILL CO-FOUNDER, CHIEF PRODUCT OFFICER / RUN AN EMPIRE

“Catalin has a great deal of experience and insight into the invisible forces that combine to create
engaging game experiences.”

MARTYN JONES SPACE APE

“Catalin was always looking for ways to produce something special. He has a wealth of game design experience and delivers it with commitment and a genial attitude.”

KAIHAAN JAMSHIDI GROUP DIRECTOR STRATEGY, R/GA

“Catalin is a passionate games professional with an encyclopaedic knowledge of design models. Focusing on detailed game mechanic analysis, he is able to expand a high level brief into a comprehensive design model.”

PAUL COLLINS FOUNDER & CEO, STICK SPORTS