WE ARE A GAME SYSTEM STRATEGY DESIGN CONSULTANCY

 Since 2011 CATALIN/ASSOCIATES has helped 40+ leading game companies and global brands turn game design risk into competitive advantage.

HERE'S WHAT YOU WON'T HEAR FROM MARKETING AND MONETIZATION GURUS

📌 The #1 reason games fail is not monetization or marketing, it's cancellation

📌 Games go wrong long before it shows up in KPIs, soft launch just makes it official

📌 Monetization hacking tends to work only when KPIs are already good

 

THE CURE FOR THE CANCELLED GAME

📌 Games get cancelled when design and business goals are at odds. As design strategists we align game systems with market positioning and user needs to ensure they always support business goals.

📌 Soft launch or alpha usually shows cancellation risk only after it's too late. Our simulations flag critical issues before they're too expensive to fix. Say goodbye to games that spend a year in soft launch, then get cancelled anyway.

📌 If your KPIs are great you probably don't need consultants. We build systems that create the KPIs you want without needing great KPIs to start.

ABOUT

“Catalin / Associates came very highly recommended and they did not disappoint. From the early stages, Catalin worked with myself and the team to gain a deep understanding of our project’s needs and focus our design direction.

Over the course of multiple months long engagements, Catalin helped us map our game’s major pillars and delivered in-depth simulations of some of our more ambitious and complex systems that were a tremendous help in moving forward with development.

Catalin / Associates will continue to be my go-to when it comes to game system design & strategy and would recommend them as an invaluable resource for any business seeking clear, actionable design insight and concrete, battle-tested solutions to hard game system design problems.”

ADAM POWELL ADAM POWELL, NEOPETS CREATOR

“Catalin brought a significant wealth of free-to-play domain expertise and veteran project management experience to our studio; his contribution to our progress was immediate and immeasurable.

We were impressed with his ability to translate our business values down in to meaningful in-game mechanics and model the long-term consequences of each decision made. We’re grateful for his hard work, focus and pragmatism and would recommend him as a trustworthy pair of hands for any team.”

 

SAM HILL CO-FOUNDER, CHIEF PRODUCT OFFICER / RUN AN EMPIRE

“Catalin has a great deal of experience and insight into the invisible forces that combine to create
engaging game experiences.”

MARTYN JONES SPACE APE

“Catalin was always looking for ways to produce something special. He has a wealth of game design experience and delivers it with commitment and a genial attitude.”

KAIHAAN JAMSHIDI GROUP DIRECTOR STRATEGY, R/GA

“Catalin is a passionate games professional with an encyclopaedic knowledge of design models. Focusing on detailed game mechanic analysis, he is able to expand a high level brief into a comprehensive design model.”

PAUL COLLINS FOUNDER & CEO, STICK SPORTS