The predictive modeling service for game & product category creators.

✅ Make games the way EA, Ubisoft and Supercell do
✅ Road test concepts before investing time and resources
✅ Avoid iteration spirals that get most games cancelled
✅ Get actionable data before it's too late to fix problems
✅ Get great KPIs at soft launch, not the year after

Our game & product consultants have worked at and with world-renowned companies and institutions

HOW IT WORKS

1. FIND YOUR CATEGORY AND YOUR PLAYERS

If we're a good match, we start with a strategy session with one of our game and product consultants to identify your players, capabilities, market category and positioning. We use the insights gained to create a roadmap containing direction on the steps needed to achieve your desired business outcomes. This is the cornerstone of all further design efforts.

2. SEE YOUR PRODUCT'S SYSTEMS COME TO LIFE

Next, we build a predictive model of player outcomes across your product's entire structure from core loop to progression in order to identify systemic problems like incompatible mechanics, resource gluts or retention gaps.

3. START BUILDING WITH FULL CONFIDENCE

Once direction is agreed, we help with implementation if needed by embedding our world class game designers & product managers with your team.

TESTIMONIALS

“C/A came very highly recommended and they did not disappoint. From the early stages, Catalin worked with myself and the team to gain a deep understanding of our project’s needs and focus our design direction.

Over the course of multiple months long engagements, Catalin helped us map our game’s major pillars and delivered in-depth simulations of some of our more ambitious and complex systems that were a tremendous help in moving forward with development.

C/Associates will continue to be my go-to when it comes to game system design & strategy and would recommend them as an invaluable resource for any business seeking clear, actionable design insight and concrete, battle-tested solutions to hard game system design problems.”

ADAM POWELL ADAM POWELL, NEOPETS CREATOR

“Catalin brought a significant wealth of free-to-play domain expertise and veteran project management experience to our studio; his contribution to our progress was immediate and immeasurable.

We were impressed with his ability to translate our business values down in to meaningful in-game mechanics and model the long-term consequences of each decision made. We’re grateful for his hard work, focus and pragmatism and would recommend him as a trustworthy pair of hands for any team.”

 

SAM HILL CO-FOUNDER, CHIEF PRODUCT OFFICER / RUN AN EMPIRE

“Catalin has a great deal of experience and insight into the invisible forces that combine to create
engaging game experiences.”

MARTYN JONES SPACE APE

“Catalin was always looking for ways to produce something special. He has a wealth of game design experience and delivers it with commitment and a genial attitude.”

KAIHAAN JAMSHIDI GROUP DIRECTOR STRATEGY, R/GA

“Catalin is a passionate games professional with an encyclopaedic knowledge of design models. Focusing on detailed game mechanic analysis, he is able to expand a high level brief into a comprehensive design model.”

PAUL COLLINS FOUNDER & CEO, STICK SPORTS