BENCHMARKING
Can your game win its category? Is the category worth winning in the first place? Find out how your game matches up and what you need to catch up and surpass competitors.
SEGMENTATION
We leverage focused qualitative and quantitative market research to find out who your ideal player is and how your game can deliver beyond their wildest expectations.
POSITIONING
Create a defensible position in your current category or create products for entirely new markets.
PRODUCT MODEL
Avoid “guess-build-tweak” cycles that get games cancelled. Check assumptions quickly and early to keep development on track with a detailed product model.
GROWTH MODEL
Map the channels and platforms crucial to acquiring and retaining users and the dynamics between them to give you a detailed and realistic picture of your game's performance potential.
ROADMAPPING
Keep up team momentum and avoid content costs or churn by prioritizing work through careful feature and content ROI analysis.
WORKSHOP
The quickest way to add powerful tools to your team's product and design arsenal. No special programming or Excel knowledge required.
GAME THINKING
Go beyond points and badges to organically incorporate long term engagement strategies from games into products from dating to banking apps.
TESTIMONIALS
“C/A came very highly recommended and they did not disappoint. From the early stages, Catalin worked with myself and the team to gain a deep understanding of our project’s needs and focus our design direction.
Over the course of multiple months long engagements, Catalin helped us map our game’s major pillars and delivered in-depth simulations of some of our more ambitious and complex systems that were a tremendous help in moving forward with development.
C/A will continue to be my go-to when it comes to game system design & strategy and would recommend them as an invaluable resource for any business seeking clear, actionable design insight and concrete, battle-tested solutions to hard game system design problems.”
“Catalin brought a significant wealth of free-to-play domain expertise and veteran project management experience to our studio; his contribution to our progress was immediate and immeasurable.
We were impressed with his ability to translate our business values down in to meaningful in-game mechanics and model the long-term consequences of each decision made. We’re grateful for his hard work, focus and pragmatism and would recommend him as a trustworthy pair of hands for any team.”
“Catalin has a great deal of experience and insight into the invisible forces that combine to create
engaging game experiences.”
“Catalin was always looking for ways to produce something special. He has a wealth of game design experience and delivers it with commitment and a genial attitude.”
“Catalin is a passionate games professional with an encyclopaedic knowledge of design models. Focusing on detailed game mechanic analysis, he is able to expand a high level brief into a comprehensive design model.”
