Colony.io sought assistance differentiating their cryptocurrency-based platform for open organizations through a game onboarding process and economy.
Colony’s innovative decentralized structure raised unique accessibility and engagement challenges due to potential users’ unfamiliarity with the emerging technology.
HOW WE HELPED
Building a parallel between Colony’s collaboration, reputation and work incentives with game notions of guilds, rankings and rewards, we created game-like user journeys to ease users into the app with familiar mental models.
WHAT HAPPENED NEXT
Colony.io went on to win the Consensus 2016 Proof of Work competition and was named one of “7 Blockchain Disruptors to Watch” by Hacker Noon.