OUR PROCESS

1.

PLAN

FIND YOUR PLAYERS, YOUR PRODUCT AND YOUR MARKET

If we're a good match, we start with a strategy session to identify your players, capabilities, market category and positioning. We use the insights gained to create a roadmap containing direction on the steps needed to achieve your desired business outcomes. This is the cornerstone of all further design efforts.

 

2.

SIMULATE

SEE THE SYSTEMS POWERING YOUR PRODUCTS COME TO LIFE

Next, we build a stochastic Excel simulation of player outcomes across your product's entire structure from core loop to progression, to identify systemic problems like incompatible mechanics, resource gluts or retention gaps.

3.

BUILD

STRATEGY CONCEIVED MEETS STRATEGY REALIZED

If we identify capacity gaps keeping you from achieving your goals, we can embed one of our world class professionals with your team to help lighten the load.

Because design trends and the market change at lightning speeds, strategies need sustained maintenance. Therefore we recommend review and testing every 6-12 months to course-correct where needed.