Children

R/GA / MCDONALD’S

R/GA and McDonalds needed help rebooting their Happy Studio app from a mini-game collection into a differentiated platform for epistemic educational game experiences.

CHALLENGE

Purposeful play was an exciting concept, but it had yet to be fully established, with few examples in the market.

Clear implementation guidelines and examples were needed to help the team understand how to integrate purposeful play principles with the product.

HOW WE HELPED

We worked closely with developer Preloaded and Fundamentally Children to compile a purposeful play guide. We also created several example concepts based on high profile IPs.

WHAT HAPPENED NEXT

Happy Studio went on to be recommended by Good App Guide and achieve #1 App Store placement in Kids and Top 5 in Education categories with a 4+ star rating.