Free To PlaySports


Stick Sports sought help refocusing Stick Tennis as an F2P game with fair monetization.


A successful product with millions of downloads, Stick Tennis was facing declining revenues and review scores. Though marketed as F2P, most content was paywalled. The team knew they wanted a true F2P economy, but knew their segment resented aggressive monetization.


We built a detailed simulation for a new economy based around driving short, but frequent user sessions. Quickly regenerating currency satisfied non-paying players complaining the game wasn't free, while low currency caps provided effective conversion points for players willing to pay for longer sessions. We also redesigned the Shop and added desirable items at a higher price point to supplement revenue.


The new economy increased monthly revenue by 10-15% while increasing the average review score from 3 to 4+ stars with the majority of revenue coming from the newly introduced high price items. Our pricing model has been the basis for every Stick Sports project since, including regular App Store top grossing hits Stick Soccer 1 & 2, Stick Cricket 1 & 2 and Stick Tennis Tour.